When a soldier is coming back from war, nothing says thank you and God Bless America like charging him an extra $200 for a fourth bag (containing his weapon no less).
Thanks to the often thankless work that the men and women of the military are doing in Afghanistan and Iraq, and at home, there are likely fewer opportunities for bad guys to be flying your multi-million dollar airplanes into stuff.
Did you really need that $200 Delta Airlines? Are you with us or the terrorists?
How much more will it cost you to repair your damaged reputation now?