Seth Godin writes about dancing with entropy

Have a read at this post from marketer, author and blogger Seth Godin. For those of us accountable for managing risk or compliance, I think he is talking to us.

http://bit.ly/7An3CW

Dancing with entropy

It’s far easier to mix up a Rubik’s cube than to solve one.

People are often paid to enforce compliance. The job is to ensure that everything is in its place, that errors are zero, that things are delivered on time and as expected. The random event is a problem, something to be feared an extinguished.

A few people (not many) get paid to create a ruckus, to insert the random, to yell ‘fire’ and to shake things up.

Most people, though, the ones with great jobs, are in the business of dancing with entropy, not creating it. Take what comes, sort it, leverage it, improvise and make something worthwhile out of it.

The secret of dancing is that you must respect and admire your partner. Thus, entropy isn’t the enemy, and the goal isn’t for “everything to be all right.”

Without random events, there is no dance.

There is no good, there is no bad, there’s just what happened. Dance with it.

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