I read two articles yesterday which suggested to me that 1-in-5 people in leadership positions are confused. A PwC survey revealed that only “21% of leaders understand the potential value of social media”. In another survey by Greenwich Associates and…
Risk management, Twitter and sugarless gum
I read two articles yesterday which suggested to me that 1-in-5 people in leadership positions are confused. A PwC survey revealed that only “21% of leaders understand the potential value of social media”. In another survey by Greenwich Associates and…
Bad logo risk
The Gap got a lot of media (and blog) attention last week for introducing a new Helvetica font logo with a box in the upper right corner which was immediately met with negative public reaction. Some suggested it was designed…