I was reminded recently of these appetite suppressant pills that my mom must have purchased when I was a kid in the late 70s. They were called AYDS. Worried about your reputation and your brand? What could be worse that…
Hofmann writes about Tiger Woods and ERM
Mark A Hoffman writes in Business Insurance about a few topics near and dear to me: Tiger Woods and enterprise risk management. Have a read at this article and then search for some of the Tiger Woods-related posts published at…
Risk Management of Everything
About five years ago I stumbled upon a really great essay titled The Risk Management of Everything by Michael Powers and published by Demos. I was doing some housekeeping and found it in my files and decided as my New…
Ashley Madison reputation risk
There’s been a lot written this week about reputation risk and brand thanks to the events surrounding Tiger Woods and his sponsors. Well, here’s a reputation risk story which made me laugh. An adult actress named Ashley Madison Myrick, (stage…
Reputation insurance
DeWitt Stern, an insurance brokerage firm specializing in insurance products for the entertainment, arts, and advertising communities, will introduce “Reputation Risk Insurance” in 2010. According to the press release, the insurance will “compensate policy holders for lost sales, crisis management…
Tiger Woods sponsor index
In a December 9, 2009, story at Bloomberg.com, they describe that the Tiger Woods Sponsor Index made up of nine publicly traded companies linked to Woods. According to the story: “Accenture Plc, AT&T Inc., Berkshire Hathaway Inc., Electronic Arts Inc.,…
Twek illustrates the Tiger Woods reputation meter
Have a look at this graph posted by Twek.wordpress.com Twek illustrates Tiger Woods reputation meter
Tiger Woods reputation risk
Reputation is harmed when some other issue makes reputation an issue. It’s nice to add reputation risk to your risk register, but what are you going to do about it? What actions will you take to proactively avoid, transfer or…
Reputation risk to Easyjet
Here’s an example of reputation risk. As I have written, reputation risk is a second order risk which only occurs when some other first order risk manifests its ugly head. This is a type of outsource risk. While Easyjet may…
Reputation risk to Coke
Here is an interesting perspective from the CEO of Coca Cola, explaining how their reputation continues to be harmed and blamed for making Americans big fatsos when they are doing the right things by reducing sugar content in their products.…