DeWitt Stern, an insurance brokerage firm specializing in insurance products for the entertainment, arts, and advertising communities, will introduce “Reputation Risk Insurance” in 2010. According to the press release, the insurance will “compensate policy holders for lost sales, crisis management…
Please do not mitigate all your risks
I am not a big fan of the term “mitigation” as the only way for a risk to become a lesser risk. Mitigating a risk is merely one way to “treat” the risk and hence, I recommend using the term…