Risk management, Twitter and sugarless gum

I read two articles yesterday which suggested to me that 1-in-5 people in leadership positions are confused.

A PwC survey revealed that only “21% of leaders understand the potential value of social media”.

In another survey by Greenwich Associates and reported in Risk Management Magazine, “The study finds that less than 20% of participating companies say their boards of directors fully agree that ERM is a real strategic imperative for their companies.”

Of course we all know about the 1 out of 5 people surveyed who would not recommend Trident sugarless gum to their patients who chew gum.

Therefore, it would appear that people who are proponents of ERM, have cavities and no Twitter accounts.

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