Religion and strategic risk management

 A story in the National Post today describes the stats behind a decline of religious affiliation in many countries. A researcher explains: “There’ll be a continuing loss of membership among people who identify themselves as belonging to a religion. Over time, we could reach a time where society is dominated by people who claim religious non-affiliation”.

Most businesses have options but not the religion business. If you’re McDonald’s and see a decline in sales of Big Macs because people want healthier food choices you change your menu and give them salads. If you’re GM and see a decline in sales of gas guzzling SUVs because people want cars with better fuel economy you stop making Hummers and sell more Cruzes. But if you’re in the religion business, say a Baptist minister and see a decline in your “sales” then what’s the strategy in this day and age?

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