I like when others try to tell me that reputation risk should be managed. My standard response is good luck: repuation risk is a second-order risk; if you manage your (primary) risks properly then you won’t generate repuation risk. Simple.
Hot off the presses is this gem. I mean, if you are going to lose radioactive rods, then why would I want you to ship my books, DVDs or smoked meat? At the time that I am blogging about this, this story is one hour old. You can bet when they find the rods under Earl’s dirty gym clothes in North Dakota, I won’t mention it. And the damage is done.
Anyone know where to find Jack Bauer?
MEMPHIS, Tenn. (AP) — FedEx is searching for radioactive rods used for medical equipment that went missing during shipment between North Dakota and Tennessee.
Memphis-based FedEx spokeswoman Sandra Munoz said Friday the rods are used for quality control purposes for CT scans. She says the rods were likely misplaced and there’s no indication the material was stolen.
She says the shipment was from Fargo, N.D., to Knoxville, Tenn., this week and the rods are in a metal cylinder that is about 10 inches tall and weighs about 20 pounds.
Munoz says as long as no one tries to open the metal container, the rods do not pose a danger.
Copyright © 2010 The Associated Press. All rights reserved.