The Gap got a lot of media (and blog) attention last week for introducing a new Helvetica font logo with a box in the upper right corner which was immediately met with negative public reaction. Some suggested it was designed by a child using PowerPoint. Harsh. While damage was slight, this event will be talked about in business schools and crack the top 10 of stupid corporate moves (#1 is of course New Coke).
Against that backdrop, what is shocking is how nobody noticed that the new Gap logo was as equally lame as – and practically identical to – the new PricewaterhouseCoopers (PwC) logo released last month to little fanfare, which used Times New Roman and placed a box in the upper right corner as well.
Yeah… but, it’s not the same. Gap’s blue box was iconic. PwC never had much color nor was it very iconic nor is it a middle America company from the standpoint of awareness.
Moreover, that’s Georgia to my eye NOT Times New Roman and one character is treated in italics. Very different.
Question: Why do you have those white dots on your site moving from top right to bottom left?
Joseph: The blog snows in winter.