Playboy thongs and reputation risk

What is that expression about no publicity is bad publicity?

Giant Tiger, a discount retailer in Canada erred when it marketed Playboy branded underwear (thongs and bras) in its back-to-school flyer. Although the ad was aimed at the back-to-college crowd, some parent complained, Tiger Brand apologized and here we are writing and reading about Giant Tiger.

I suspect these are the same parents who complained last week about the Katy Perry/Elmo video.

Reputation risk or good marketing?