Everyone knows where the icebergs are

Before the Titanic struck that iceberg almost a century ago, the captain was told that there were icebergs in those waters but dismissed the junior officer’s warning. He was heard saying: “In my thirty years at sea, I’ve never struck an iceberg before. Full speed ahead.”

Everyone knows where the icebergs are. Risk management just makes you do something about them.

So do you want to manage your risks proactively or after you rip a whole in side of your ship and send thousands of people to a grizzly death at the bottom of the North Atlantic?

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